Spam
Some peoples spam is other peoples email. In the beginning it was fun to see some of the gee whiz ideas and propositions propagated as email but no more. Spam is so cleverly packaged as to be indistinguishable from legitimate advertising; therefore, for me to achieve what I consider privacy, all advertising has to be screened out. Much of the serious threats not just issues of privacy are discussed or closely resemble what advertisers consider legitimate.
I would think that the serious advertising agencies would forgo popups, cookies, and push advertising on email in favor of using the bandwidth for 3D, highly graphic store fronts easily accessed through the search engines. As soon as I can figure out how, I plan to limit my email to only the senders already in my address book and do so at the server.
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